Never Give UP
Bear Grylls Survival Series
The Bear Grylls Survival timepieces are your ultimate adventure companions from climbing Mount Everest to diving into the depths of the sea or staying on time in 24 time zones around the world. The timepieces in this collection will be your trusty tools and help you conquer every and any challenge.
Never Give Up
Bear Grylls Survival Series
The Bear Grylls Survival timepieces are your ultimate adventure companions from climbing Mount Everest to diving into the depths of the sea or staying on time in 24 time zones around the world. The timepieces in this collection will be your trusty tools and help you conquer every and any challenge.
"Life isn't about how high you can climb but is about how many times you can fall down but get back up. Keep moving onwards and upwards. In critical moments, these watches have proven a reliable friend to have by my side."
- Bear Grylls
Built to Bear the Name
Every watch in the Bear Grylls collection is stamped with his unmistakable mark, his logo and the powerful motto Never Give Up, engraved on the dial and case back as a constant reminder to keep pushing forward. Each timepiece also features Bear’s signature orange crown for instant recognition and a bold pop of survival-driven style.
And like all Luminox watches, they’re equipped with our proprietary Luminox Light Technology, providing constant visibility in any light condition, day or night, for up to 25 years. No batteries. No button presses. Just relentless performance, wherever your mission takes you.
Survival-Ready by Design
Bear Grylls has survived the world’s toughest environments, from Everest to the Amazon, and he relies on Luminox every step of the way. This partnership is built on shared values: rugged endurance, smart design, and the relentless pursuit of adventure. Each watch in the Bear Grylls collection is designed to support you in extreme conditions, with survival-ready features and Luminox Light Technology that never quits.
Master Series
Ultimate durability and functionality, compass, chronograph, and water resistance up to 300M.
The Bear Grylls Survival MASTER Series features a chronograph fuctionality for timing events, underwater or on land, with an additional date display at the 6 o'clock.
Mountain Series
Lightweight, trail-ready timepieces inspired by alpine exploration
The Bear Grylls Mountain Series features a 43mm very lightweight CARBONOX™ case and bi-directional bezel, marked with cardinal points, alongside a sapphire crystal face with anti-reflective coating for increased readability.
Sea Series
Adventure-tested watches engineered for water, waves, and wetsuits.
The Bear Grylls Sea Series features a unidirectional rotating bezel with a dedicated dive zone indicator, color-coded for quick, at-a-glance readability. The wave-textured rubber strap enhances flexibility and expansion when worn over wetsuits or in rapidly changing conditions.
Air Series
Designed for sky-high conditions with a sleek, tactical edge.
The Bear Grylls Air Series is built for those who move across borders and time zones, featuring a world time quartz movement, it displays all 24 global time zones, each marked by a city home to an elite special forces unit. An orange-tipped GMT hand tracks a second time zone on the 24-hour inner ring, while calculations across zones can be made using the durable CARBONOX™+ bezel.
#tide
Bear Grylls Eco Watch
#tide ocean materials are made from 100% ocean-bound plastic, developed in partnership with Swiss scientists. The plastic is sourced from the surrounding waters of five islands in the Andaman Sea off the coast of Thailand. Here, local fishermen are being trained and paid to gather and sort plastic waste that is ultimately used to craft essential components of select wristwatches.
Accent
About Bear
For decades, Bear Grylls has shined as the global face of survival and outdoor adventure. To this day, he is committed to the conservation of our planet and encourages sustainable practices in all facets of life.
“When it comes to reducing harm to our wild places and natural environment, we need to be the change we want to see. I am so proud to partner with Luminox on our new ECO Series watch, leading the way towards a future without plastic."