#tide material starts out as collected plastic waste, which is then broken down by a sophisticated sustainable process to its base particles. These are treated, cleaned, and then shredded so that they can be injected, just like the original plastic it once was. In this way, Luminox reuses this material, reduces the impact on the planet, and helps to clean up the ocean, while also helping the local Thai community learn a new skill and make a higher income.
Sustainability has been on Luminox’s radar for a while, and its parent company, Mondaine Watch Ltd., is one of the world’s first carbon-neutral watch companies. Since 2020, all Mondaine brands, including Luminox, operate with net-zero carbon emissions. The Mondaine Group uses solar power and eco-friendly materials in its production processes and is renowned for its innovation, including in the environmental field. In addition, a proportion of the company's revenue is donated to social and environmental non-profit organizations, such as Fairventures Worldwide.