First Responders' Ultimate Companion
ICE-SAR Arctic
The Icelandic Association for Search and Rescue (ICE-SAR) team needs tools they can rely on, which is why they chose Luminox as their official timepiece. With our rugged, shock-resistant construction, robust water resistance, and luminosity, we certainly fit the bill.
Answering the call with ICE-SAR
In the land of ice, rain, and darkness, ICE-SAR braves the elements in Iceland. Luminox is proud to partner with ICE-SAR to create watches as resilient as their mission as public servants. From volcanic eruptions to mega-storms, our timepieces endure, shining a light in the darkest hours.
ICE-SAR is one of the most elite and respected search and rescue organizations in the world. Operating in Iceland's harsh and unpredictable environment, these volunteers face freezing temperatures, volcanic terrain, and sudden storms, all to keep their communities safe.
Their courage, commitment, and precision reflect the same values that drive us at Luminox.
This isn’t just about building watches, it’s about building for those who never hesitate to answer the call, no matter the danger or conditions.
Uncompromising Performance
Just like ICE-SAR’s teams must perform under pressure, Luminox watches are built to withstand the world’s most extreme environments.
Visibility When It Matters Most
Our signature Luminox Light Technology ensures readability in total darkness, ideal for rescue missions where visibility can be the difference between life and death.
Service Beyond Self
SAR (Search and Rescue) work is about more than gear, it’s about heart. We’re proud to support those who put others before themselves, just as our community of wearers do every day.
More Than a Mission; It's Who We Are.
Search and Rescue isn’t just a theme, it’s part of our identity. Since our founding, Luminox has been the watch of choice for those who run toward danger, not away from it. From Navy SEALs to ICE-SAR, we build our watches with these real-world heroes in mind.
They inspire us to push boundaries, to innovate, and to ensure that every Luminox timepiece is worthy of the people who rely on it.