#tide ocean material® is made from 100% ocean-bound plastic, developed in partnership with Swiss scientists. On five islands in the Andaman Sea off the coast of Thailand, local fishermen are being trained and paid to gather and sort plastic waste. This material is registered, washed, shredded and turned into a granular material that can be injected or spun into a yarn. #tide has just launched a third product: Filament that can be used for 3D-Printing.  

In the #tide Luminox x Bear Grylls timepiece, this 100% recycled material is used to make the case, bezel, and strap. This 45mm watch features a sapphire crystal, a uni-directional diving bezel, the Bear Grylls logo in Super-LumiNova at 10 o’clock, “Never Give Up” at six o’clock, Luminox Light Technology at key spots on the dial and bezel, and the case back features “Luminox,” “Bear Grylls,” and “#tide ocean material” markings. Rugged and good looking, this timepiece fits the Bear Grylls collection, and mission, perfectly.

Donation to Project Aware 

A portion of the retail price from each sale will be donated directly to Project Aware (www.projectaware.org), which works with scuba divers around the globe to protect underwater environments. Not only does this watch use 100% recycled ocean-bound plastics, but money from the sale of each watch will help fund efforts in marine conservation.