The Swiss watch brand and Spartan USA will partner in a multi-year contract through 2020; Luminox to unveil three unique Spartan-branded timepieces
September 2018 [New York, NY] – Luminox is proud to announce its partnership with Spartan USA as the Official Spartan Watch and Official Timing Partner of Spartan’s destination events and series.
Luminox is a brand synonymous with cutting edge technology, forward-thinking design, and extreme performance, and the Swiss watchmaker is the brand that is trusted and requested by the most elite combat unit in the world: the U.S. Navy SEALs. Officially licensed by the U.S. Navy, Luminox is an expert in designing a timepiece for the most mentally and physically challenging training, Luminox is the obvious partner for Spartan USA, creating a natural fusion of the supreme symbols of strength, fitness and adventure.
Built for untiring grit and peerless durability, Luminox matches Spartan racers’ mental and physical toughness. As the watch of choice for the Department of the Navy, Luminox is fit for the rugged and daring obstacles that competitors will face throughout the course. A shared value at the core of both the Luminox and Spartan brands is never quitting, and the watchmaker encapsulates this philosophy in the phrase, “The only easy day was yesterday,” meaning every day you should work harder than the last, making the previous day seem easier. Additionally, the brand will equip select winners with a Luminox timepiece honoring their commitment to testing their limits through the toughest conditions. The partnership between Luminox and Spartan is a natural fusion of the supreme symbols of strength, fitness and adventure.
Perfectly coinciding with their partnership with Spartan Races, Luminox is releasing their newest campaign, #EverySecondCounts. Whether it is running the Spartan Race or performing a search and rescue, Luminox understands that with any successful mission #EverySecondCounts.
Bernd Stadlwieser, CEO, Luminox stated, “We are proud to be the Official Timing Partner and Official Watch of Spartan USA. Luminox is a brand synonymous with adventure, strength, and high adrenaline, and the Spartan events are the perfect platforms to bring this energy to life. In support of our partnership, we are proud to unveil three Official Spartan Watches.”
Spartan’s events through 2018 include the Stadium Series taking place in ballparks and stadiums across the United States, the Honor Series taking place at U.S. Army bases and military training grounds, the Spartan World Championship in North Lake Tahoe, CA, the Trifecta World Championship in Sparta, Greece, and 24-hour Ultra World Championship in Iceland. The brand will be present on-site throughout marketing, time keeping, and VIP experiences.
Official Spartan Watch Collection
Luminox will release the first of three official Spartan co-branded watches on September 15, 2018 in advance of the Spartan World Championship in North Lake Tahoe, CA. Two additional co-branded watches, from the 1000 Series and the 0300 Series, will be released in October 2018. The official Spartan Race logo is featured on the case back and dial, and each timepiece will be presented to select top winners of the main Luminox and Spartan sponsored races.
The official timepiece features Luminox Light Technology (LLT), a self-powered illumination system employing tiny micro gas light sources. This Swiss technology guarantees visibility for 24 hours a day up to 25 years, using gas lights mounted on the hands, dial, and bezel for supreme night visibility.
Always Visible: Constant glow for up to 25 years in any light condition
Water Resistant: 200 meters, 20 ATM, 660 feet, individually tested
Case: CARBONOX™ black, with crown protection
Bezel: Uni-directional rotating bezel fitted w/ LLT protect by sapphire crystal at 12H
Case back: Stainless Steel, screw on; Spartan logo + wording: Official Spartan Watch
Crystal: Hardened Mineral Crystal
Crown: Double-Security Gasket
Movement: Ronda 515, Swiss Quartz
Strap: Black signature rubber strap with brushed stainless-steel signature buckle, loop-lock, 24mm
Luminox, the original self-powered luminous watch brand, is the watch of choice for U.S. Navy SEALs, The Icelandic Association for Search and Rescue (ICE-SAR), Lockheed Martin’s F-117 NighthawkTM stealth and other jet fighter pilots, elite forces worldwide and professional divers. Luminox watches glow up to 25 years in any light condition. Always Visible, tough, powerful and accurate, Swiss-made Luminox is the ultimate night vision gear for rugged outdoorsmen and other peak performers. For more information, visit our website: www.luminox-usa.com
Spartan is the world’s largest obstacle race and endurance brand. With more than 200 events across more than 35 countries in 2018, Spartan will attract more than one million global participants offering open heats for all fitness levels, along with competitive and elite heats. The Spartan lifestyle boasts health and wellness products, training and nutrition programs, series on NBC and Facebook, which has made obstacle racing one of the fastest growing sports in the world.